This advert was taken from free newspaper The Metro and it is promoting their own website and promoting what fantastic offers they have running at the minute, the main thing being the text that catches your eye and that is that you can play a game from as little as 1p! This is a tremendous offer and will automatically get the attention of it’s readers.

The colours used in this advert are more girly that most so the advert is mainly aimed at the majority of female readers, the pink and purple look nice together and would attract women. In the advert we see two cartoon chicks, these are seen as "cute" and again will attract the female reader. The word FREE will also attract people and the fact you can get a free £2 play will encourage people to sign up, everyone likes a freebie! They have used quite a big logo towards the bottom of the advert, maybe this is make the customer feel they can trust the company because the logo is similiar the logo on the front of the paper that they’re reading, finally towards the bottom of the advert the website is their, and this is needed for all members old and new to play the games they are promoting